06Company newsVietnam Fieldwork at Saigon Innovation Expo 2026
We went to meet Western companies exploring Vietnam, listen to the questions behind their plans, and show how local research can make the next move clearer.
Read field note ↗Field notesResearch operations,
Research operations,
written from the field
06 / INSIGHTS
Practical guidance for teams designing, commissioning, or interpreting primary research in Vietnam.
06Company newsGetting credible B2B interviews in Vietnam
Recruiting the correct title is not enough; validate decision role, category exposure, and permission to speak.
Read field note ↗Researching across traditional and modern trade
Channel labels can hide the shopping missions, relationships, and local variation that actually explain behavior.
Read field note ↗What belongs in a fieldwork quality-control plan
A usable QA plan names the failure modes, evidence, thresholds, and owner before the first interview.
Read field note ↗Translation is part of research design, not production
A practical workflow for protecting meaning when an English brief becomes a Vietnamese interview.
Read field note ↗Hanoi and Ho Chi Minh City are not one urban market
Why a two-city sample needs more thought than splitting interviews evenly between north and south.
Read field note ↗